Slow and steady wins the race. We were taught that lesson by the Tortoise and the Hare when we were children. Yet, it is an important lesson to keep in mind when marketing your business. The key to a successful marketing blitz is balance.
Keeping your website updated is important, just like ensuring you are maintaining a marketing presence. However, pushing all of your updates and promotion out at the same time can lead to an oversaturated market where customers/clients will end up missing what you are trying to promote.
A staggered approach is best, promoting products or services that are relevant at the time or a build up strategy as a “countdown” to a product launch or service to build up the “excitement”.
You want to ensure your updates/marketing are reaching your audience at the most effective time, along with ensuring that it is impactful and effective on your audience.
The key is to keep them engaged, yet not overwhelmed.